Welcome to Insuring Badgerland
At Insuring Badgerland, we believe that shopping for insurance is not just about policies but about making informed decisions. With over 30 years of combined professional service experience, owners Randy Rueth and Dan Bertelson are dedicated to ensuring that our clients are well-educated and never stuck with policies they don't need.
What type of insurance are you looking for?
Vehicle Insurance
Navigate the roads of Madison and beyond with confidence, knowing you're covered with Insuring Badgerland.
Business Insurance
Every business is unique, and so are its insurance needs. We offer tailored solutions to ensure your business thrives.
Property Insurance
Whether it's the house you live in, a condo, a rental property, or a secondary home, we have the right insurance solution for you.
Life Insurance
Whether it's the house you live in, a condo, a rental property, or a secondary home, we have the right insurance solution for you.
Health Insurance
Every business is unique, and so are its insurance needs. We offer tailored solutions to ensure your business thrives.

Why Insuring Badgerland?
Shopping insurance options is not only a smart choice but also a responsible one. At Insuring Badgerland, we prioritize integrity, pride ourselves in educating our clients, and always put customer service first.
Integrity First
We operate with the utmost honesty, ensuring that our clients always get the best advice.
Customer-Centric Approach
Our clients are our top priority. We pride ourselves on offering unparalleled customer service.
Multiple Carrier Options
Unlike many captive agencies, we shop several competitive insurance carriers to tailor the best products for our clients' specific needs and budgets.